Field notes · 01
The five silent killers of paced media
Underpacing, overspend, invalid traffic, CPA drift, creative fatigue — the exact signals our copilot watches, so you can steal the checklist.
2026-07-02 · 6 min
Notas de campo
Gerir mídia com pacing, por escrito
O que aprendemos construindo o ArcOps — os modos de falha de campanhas em andamento e o que é preciso para o software agir sobre eles com responsabilidade.
Field notes · 02
6 DSP tabs is not a control tower
Dashboards report; control towers decide. What changes when the unit of work is a decision instead of a number.
2026-07-02 · 4 min
Field notes · 03
AI that can't touch your budget without a paper trail
The copilot proposes; you dispose. Why an approval rail with immutable decision records beats a smarter black box.
2026-07-02 · 5 min
Field notes · 04
Your connector didn't break. The API under it was retired.
A bare HTML 404 that impersonated a credentials problem, a fix that was a deletion, and the checklist we ship so version rot self-diagnoses.
2026-07-10 · 6 min
Receba a próxima
Uma análise por vez, na sua caixa de entrada. Cancele quando quiser.