Field notes · 01
The five silent killers of paced media
Underpacing, overspend, invalid traffic, CPA drift, creative fatigue — the exact signals our copilot watches, so you can steal the checklist.
2026-07-02 · 6 min
Note dal campo
Gestire media a cadenza, messo per iscritto
Cosa impariamo costruendo ArcOps — le modalità di fallimento delle campagne in corso e cosa serve perché il software agisca su di esse in modo responsabile.
Field notes · 02
6 DSP tabs is not a control tower
Dashboards report; control towers decide. What changes when the unit of work is a decision instead of a number.
2026-07-02 · 4 min
Field notes · 03
AI that can't touch your budget without a paper trail
The copilot proposes; you dispose. Why an approval rail with immutable decision records beats a smarter black box.
2026-07-02 · 5 min
Field notes · 04
Your connector didn't break. The API under it was retired.
A bare HTML 404 that impersonated a credentials problem, a fix that was a deletion, and the checklist we ship so version rot self-diagnoses.
2026-07-10 · 6 min
Ricevi il prossimo
Un'analisi alla volta, nella tua casella. Disiscrizione quando vuoi.